Day 1 / Día 1: “Hear”
July 21st, 2010
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Archive
Archive for the ‘Case studies / portfolio’ Category
Day 0 / Día 0: “Ice Breaker”
July 21st, 2010
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July 18th 2010 / Julio 18 de 2010
The first day of HM2010 (Help Manuel 2010 – program between EAFIT University and Delft University of Technology –TUDelft- The Netherland) the 12 Colombian students and their respective Buddies From The Netherland showed great interest on working hard in order to do a project for the benefit of Medellín´s entrepreneurs. Read more…Copias o coincidencias… pueden ser motivo de orgullo :)
May 20th, 2010
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Parte del quehacer del diseñador es el ejercicio de creación, en algunos casos el atajo fácil es el de la copia o quizás la coincidencia… claro está, muchos la defienden como un ejercicio inicial de innovación…
Hace pocos días encontré este “tandem” de sillas en una cafetería del terminal de transportes de la ciudad de Cali y por alguna cosa extraña recordé un proyecto que forma parte de mi portafolio y que realizamos hace mucho en la compañía Kassani S.A.
Júzguenlo ustedes mismos… debo admitir que los colores me gustan…
Diseño Kassani
Case Study 05: Industrial design as a tool to improve the learning strategies in the public schools in Bogota Colombia.
December 14th, 2009
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Client: Bogota City Hall (Alcaldía de Bogotá & Secretaría de Educación del Distrito Bogotá)
Design & Engineering team: aei Gestión de Diseño, Franky J. (director), Cardenas E., Galan C., Mejía J.R. and Suarez E.
Project date & place: 1999 – 2000 The Netherlands.
Project scope: this set of furniture was and is used in 24 public schools in Bogota for more than 2.5 millions of students, teachers and staff.
Key words: Base of the pyramid, Human centered design, New Product Development.
Methods used: Human centered design approach and New Product Development strategies.
Case Study 06: Oasis in NY, an alternative mobility in megacities.
November 19th, 2009
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Client: City Racks Design Competition, sponsored by the New York City Department of Transportation, in partnership with the Cooper-Hewitt National Design Museum and the support of Google, Inc. and Transportation Alternative.
Design & Engineering team: Patil S., Reyes, O., Heru Prabowo S., and Mejia J.R.
Project date & place: 2008 The Netherlands.
Key words: Bicycle rack, Urban furniture, Mobility, Strategic Design, New Product Development.
Methods used: Brainstorming and brain-writing.
Case Study 3: Mobility in megacities
September 25th, 2009
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“Mobility at the “first and last mile” of the Intermodal Passenger Transport in a European Megacity”.
ITO (Integral • Transport • O emissions)
Facts
Client: Motio Development (Internal Project)
Design & Engineering: Mejia J.R. (Industrial-strategic design & Project Leader), Aguilar M. (Technical Development & Human Factors) and Steketee A. (Engineering).
Project date & place: 2009 The Netherlands.
Consultancy (part 1.1): Branding & packaging
September 24th, 2009
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Línea de empaques para Loto | Diseño p576
El desarrollo completo a lo largo del tiempo de una línea de productos premium para el cuidado del cuerpo.
Loto es un almacén de productos para el cuidado del cuerpo que mediante una selección rigurosa de ingredientes naturales y fragancias exclusivas, desarrolla líneas especializadas para el bienestar. Estas contienen diferentes productos como jabones, cremas, aceites, baños de burbujas, inciensos y otros. Loto es reconocido como uno de los mejores almacenes de cuidado del cuerpo en Bogotá (ubicación de su único local), gracias a la calidad de sus productos, el buen diseño de sus empaques y la innovación en sus líneas.
Case Study 2: Hybrid Autorickshaw
August 25th, 2009
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“Mobility in the Base of the Pyramid”.
Facts
Client: ENVIU (Project leader) & Sponsors: TUDelft, ING, and STuD.
Design & Engineering: Datta P. (Team leader), Peters V. (Technical Leader), Mejia J.R. (Strategic design & Business leader), Kuday M. (Financial Manager), Ouwehand P. (Technical Development), Fransman J. (Technical Development), Patil S. (Technical Development), and Sable S. (Technical Development).
Support team: Vastbinder B. & Blom E. (DCE Delft Centre for Entrepreneurship)
Project date & place: 2008 – 2009 The Netherlands & India.
Case study 4: Twingo 2015 a community car concept
June 22nd, 2009
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Client: Renault (Academic Project)
Design & Engineering team: Mejia J.R. (Strategic/Industrial design), & Kooistra M. (Industrial/Engineering design)
Project date & place: 2007 The Netherlands.
Key words: Mobility, Car design, Strategic Design, New Product Development.
Methods used: Vision in Product design, Future scenarios, Personas, Product deconstruction, Brainstorming, and Interaction design.
Case Study 1: From A to green a future vision of coachworks
February 4th, 2009
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“The connection between Combigroep’s brand image and brand identity through a product”
Facts
Client: COMBIGROEP CARROSSERIEËN
Design & Engineering: Rodrigues Santos A., Vrijling B., Mejia J.R. (Strategic design & team leader), Güiza Caicedo D., van Houten M., and Heru Prabowo S.
Project date & place: 2008 – 2009 The Netherlands.
Overview
The project engages sustainability and innovation in an effort to provide a significant step-up on the connection between Combigroep’s brand image and brand identity through a product. The team intended to make a creative exercise by projecting a future vision that finally inspired a realistic and influential product – an environmentally friendly and versatile coachwork.
Categories: Branding, Mobility, Products, Strategy Human centered design, Open Innovation, Sustainable Development
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