The National Design Program, as part of the Ministry of Commerce, Industry, and Tourism of Colombia, promotes “design as an innovation driver for SMEs. The program develops projects, workshops, and provides information in this field within three strategic lines: knowledge transfer, promoting successful cases, and public policies.” The Strategic PES tool, presented in this paper, was developed within the first line to tackle design-driven innovation projects. It has been applied in several workshops and subsequently as part of the Integral Design Tutoring Project.
Keywords: SMEs, Visual thinking, Service-dominant logic.
Read the full paper here.
Cited (APA) as: Mejia Sarmiento, J. R., & Parra, J. (2014). Strategic PES: Product-Experience-Service, a visual tool to support SMEs through service-dominant logic. Touchpoint, The Journal of Service Design, 6(3), 80–85.
Service design has gained considerable recognition in recent years, and as a result, there is less “navel gazing” than in its formative years. Kerry Bodine – a regular contributor to Touchpoint – describes service design as encompassing the behind-the-scenes activities that enable companies to deliver customer-oriented services. And with the breadth of these activities continually increasing, service design finds itself working alongside (and influencing) various other disciplines. In the Feature section, service designers share their stories in how their practice is evolving in new and exciting ways. Because when service designers cross paths with practices such as UX design, CX, Lean and Agile, each discipline is strengthened.
Read more about the journal here.
Javier Ricardo Mejia Sarmiento
Presentations, workshops and exhibitions about design and innovation at over 50 locations around the world
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Colombia has been transformed into the third country with the best business environment in L.A.; however, investment in Research, Development, and Innovation is only 0,2% of the Gross Domestic Product. Taking into account that 98% of the Colombian enterprises are Small and Medium-sized Enterprises (SMEs), from which 5% invest only 2% of its annual budget in design, the National Industrial Design Program (MinCIT) saw the need to develop the Integral Design Tutoring Model. The model makes a bet for empathy and emotional intimacy as tools to transfer the necessary knowledge so that the local businessperson develops an innovation culture based on design thinking. To test the model, the Integral Design Tutoring Project was developed as a pilot. This four months project allowed an interdisciplinary team, conducted by designers, to accompany twenty SMEs. Through a process developed in three stages it was possible to prove that, through empathy and emotional intimacy, one can achieve knowledge transfer to business people and their organizations in an effective, efficient and fruitful way. This knowledge transfer allows the enterprise to develop human-centered design processes in a systematic, independent and autonomous way.
Editor: Ricardo Mejia / J.R.MejiaSarmiento@tudelft.nl
Availability: Feel free to email me, an extra workshop is going to be arranged. Our challenge below this lines.
Workshop visioning the future built environment as part of Climate-KIC Summer School
Complex topics like urbanization and energy management need special commitment in unifying a common view, especially due to the amount of parties co-designing and co-producing products and services for its development. This requires collaboration across departments and partnering companies and is connected to problems of communication and concerted action between partners. Different parties need to develop a joint understanding, goals, and agenda.
To create a set of alternative futures -to unify the vision of stakeholders- that cover many possibilities the technique called “scenario thinking” as a way of dealing with ambiguity and uncertainty is used from a strategic perspective.
In a ten-hours-long workshop the attendees, guided by a group of facilitators, will explore diverse future scenarios of buildings and then will develop different kind of solutions regarding new low carbon technologies using a variety of creative techniques.