{"id":3341,"date":"2015-05-21T09:08:37","date_gmt":"2015-05-21T14:08:37","guid":{"rendered":"http:\/\/jrms.pktweb.com\/?p=3341"},"modified":"2015-05-21T09:19:06","modified_gmt":"2015-05-21T14:19:06","slug":"3341","status":"publish","type":"post","link":"http:\/\/jrms.pktweb.com\/?p=3341","title":{"rendered":"Official report of the “Design Policy Conference, make a plan”"},"content":{"rendered":"

Report of the “Design Policy Conference, make a plan”, 17 & 18 October, 2014, Cape Town, South Africa. http:\/\/wdcdesignpolicyconf2014.com\/<\/a><\/p>\n

In 1994, a research project was instituted in Colombia to study design policies and approaches. The study revealed that 97% of businesses were small and medium enterprises (SMEs). Only 5% of these had a body in place to implement design in their business, and just 2% had funds to invest in design. Believing that designers need to understand the user, and build a bridge between the user and the designer to design workable products and services, there was a need for design, academia and SMEs to lead and catalyse the process of implementing design in business. <\/p>\n

A systematic way was needed to apply design to SMEs: design is not only operational \u2013 it must be strategic, too. With this understanding, the design policy comprised three steps: knowledge transfer about design through handbooks, manuals, diagnostic tools and workshops to explain the value of design; viewing and promoting successful case studies of local design; and hosting an international co-creation roundtable and other events to ask what the policy should contain.<\/p>\n

(Text from the official report of the “Design Policy Conference, make a plan”, 17 & 18 October, 2014, Cape Town, South Africa).<\/p>\n

Presentation<\/strong>
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