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Context mapping (part 5): the shaving experience of men

As a design researcher at PeopleCare Inc (a fictitious company), a consultancy that was hired by the company Body World…

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Case study 4: Twingo 2015 a community car concept

Client: Renault (Academic Project) Design & Engineering team: Mejia J.R. (Strategic/Industrial design), & Kooistra M. (Industrial/Engineering design) Project date &…

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Business mapping (part 1): Competitor analysis

In the following graph four different levels of competition are displayed, with a decrease between high impact in the first…

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Context mapping (part 1): Observation

EmoPix (Susa group ®) Thanks to a graduation project called “Developing a Tool to Assess Emotions Elicited by Services” by…

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Consultancy (part 1): Ergo-ecology and other technicalities…

This project is an interesting example of cooperation between the University and industries in Latin America. The research project was…

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