{"id":3394,"date":"2016-02-04T02:39:40","date_gmt":"2016-02-04T07:39:40","guid":{"rendered":"http:\/\/jrms.pktweb.com\/?p=3394"},"modified":"2017-05-28T06:14:25","modified_gmt":"2017-05-28T11:14:25","slug":"case-honors-track-ide-tudelft-ide-tudelft","status":"publish","type":"post","link":"https:\/\/jrms.pktweb.com\/?p=3394","title":{"rendered":"How will we shop in 2025? the design of a vision concept to explore the future of Solutions Group"},"content":{"rendered":"<ul style=\"text-align: justify;\">\n<li>Problem owner: <span style=\"text-decoration: underline;\"><span style=\"color: #ff6600;\"><strong><a href=\"http:\/\/solutions.com.co\/\"><span style=\"color: #ff6600; text-decoration: underline;\">Solutions Group<\/span><\/a><\/strong><\/span><\/span><\/li>\n<li>Process owners: design students: JetteBloemberg, Elisa Engelsma, Francesca Zuurhout, Eva Oosterlaken, Maite Gieskes, and Jamie Ongkiehong (Honors Program Bachelor of Industrial Design Engineering &#8211; PO3 &#8211; TU Delft); and design coach: Ricardo Mejia (ID Studiolab, TUDelft).<\/li>\n<li><!--?xml version=\"1.0\" encoding=\"UTF-8\"?-->\n<div>Place &amp;\u00a0Completion Date: The Netherlands, January 2016.<\/div>\n<\/li>\n<\/ul>\n<h2 style=\"text-align: justify;\">Challenge<\/h2>\n<p style=\"text-align: justify;\"><span style=\"text-decoration: underline;\"><span style=\"color: #ff6600; text-decoration: underline;\"><a href=\"http:\/\/solutions.com.co\/\"><span style=\"color: #ff6600; text-decoration: underline;\">Solutions Group<\/span><\/a><\/span><\/span> is a Colombian company that design, produce, and install point-of-purchase advertising displays. With 13 years in the market, providing more than 150 jobs, the company has been essential for the economic and social development of Funza, a small town near to Bogota, Colombia, where its facilities are located. As many other SMEs, Solutions Group is facing a constant dilemma, it has to act according to the current situation and need to be ready for the future. However, most of the\u00a0SMEs, including Solutions Group, focus\u00a0almost exclusively on short-term problems and they do not have enough skills to explore the future. As a result, they have less potential for innovation and competitiveness.<\/p>\n<p style=\"text-align: justify;\"><!--more--><\/p>\n<p style=\"text-align: justify;\">To solve this concern\u00a0I developed\u00a0<strong>DIVE<\/strong>, a design futures technique that consolidates the lessons from my previous research on the application of vision concepts (e.g. concept\u00a0cars in the automotive industry) as a speculative design technique in large corporations. See more of my investigation on\u00a0Concept cars as a design-led futures technique <span style=\"text-decoration: underline;\"><span style=\"text-decoration: underline; color: #ff6600;\"><strong><a title=\"Concept cars\" href=\"http:\/\/jrms.pktweb.com\/?p=3583\" target=\"_blank\"><span style=\"color: #ff6600; text-decoration: underline;\">here<\/span><\/a><\/strong><\/span><\/span> and Vision concepts within the landscape of design research <span style=\"text-decoration: underline;\"><span style=\"text-decoration-line: underline; color: #ff6600;\"><strong><a title=\"Vision Concepts\" href=\"http:\/\/jrms.pktweb.com\/?p=3589\" target=\"_blank\"><span style=\"color: #ff6600; text-decoration: underline;\">here<\/span><\/a><\/strong><\/span><\/span>.<\/p>\n<p style=\"text-align: justify;\">The goal of this project is then to design a vision concept to explore a preferable future of the shopping experience, which can inspire new ideas for Solutions Group.<\/p>\n<h2 style=\"text-align: justify;\">Method: DIVE, vision concepts as a design futures technique, for SMEs<\/h2>\n<p style=\"text-align: justify;\"><strong>DIVE<\/strong>\u00a0guides designers through the design of vision concepts with SMEs representatives, helping them to innovate. It displays an agile, inexpensive, and hands-on activities to explore and communicate a preferable future. You can download DIVE<strong><span style=\"text-decoration: underline; color: #ff6600;\">\u00a0<a href=\"http:\/\/dive.pktweb.com\/\" target=\"_blank\"><span style=\"color: #ff6600; text-decoration: underline;\">here<\/span><\/a><\/span>.\u00a0<\/strong><\/p>\n<p style=\"text-align: justify;\"><strong><\/strong>Two groups of\u00a0honors students\u00a0have identified context factors, envisioned an image of the future, defined a strategic direction, created a vision\u00a0concept and made a prototype and a video to communicate this concept to significant stakeholders.<\/p>\n<h2 style=\"text-align: justify;\">Results<\/h2>\n<p style=\"text-align: justify;\">The two groups developed two complementary concepts, <span style=\"text-decoration: underline;\"><span style=\"color: #ff6600;\"><strong><a href=\"http:\/\/jrms.pktweb.com\/?p=3508\"><span style=\"color: #ff6600; text-decoration: underline;\">(i) the Real Experience<\/span><\/a><\/strong><\/span><\/span>, and <span style=\"text-decoration: underline; color: #ff6600;\"><strong><a href=\"http:\/\/jrms.pktweb.com\/?p=3516\"><span style=\"color: #ff6600; text-decoration: underline;\">(ii) the Experience Box<\/span><\/a><\/strong><\/span>, both focus on the value of the customer experience in 2025.<\/p>\n<p style=\"text-align: justify;\">Here you can find a short report of each case:<br \/>\n(i) <strong><span style=\"text-decoration: underline;\"><span style=\"color: #ff6600;\"><a href=\"http:\/\/jrms.pktweb.com\/?p=3508 \"><span style=\"color: #ff6600; text-decoration: underline;\">the Real Experience<\/span><\/a><\/span><\/span><\/strong><br \/>\n(ii) <strong><span style=\"text-decoration: underline;\"><span style=\"color: #ff6600;\"><a href=\"http:\/\/jrms.pktweb.com\/?p=3516\"><span style=\"color: #ff6600; text-decoration: underline;\">the Experience Box<\/span><\/a><\/span><\/span><\/strong><\/p>\n<p style=\"text-align: justify;\"><em>The real experience<\/em><\/p>\n<p style=\"text-align: justify;\"><a href=\"http:\/\/jrms.pktweb.com\/wp-content\/uploads\/2016\/02\/1b_Afiche11.jpg\"><img decoding=\"async\" loading=\"lazy\" class=\"aligncenter size-medium wp-image-3540\" title=\"1b_Afiche1\" src=\"http:\/\/jrms.pktweb.com\/wp-content\/uploads\/2016\/02\/1b_Afiche11-600x427.jpg\" alt=\"\" width=\"600\" height=\"427\" srcset=\"https:\/\/jrms.pktweb.com\/wp-content\/uploads\/2016\/02\/1b_Afiche11-600x427.jpg 600w, https:\/\/jrms.pktweb.com\/wp-content\/uploads\/2016\/02\/1b_Afiche11.jpg 1000w\" sizes=\"(max-width: 600px) 100vw, 600px\" \/><\/a><\/p>\n<p style=\"text-align: justify;\"><em>The experience box<\/em><\/p>\n<p style=\"text-align: justify;\"><a href=\"http:\/\/jrms.pktweb.com\/wp-content\/uploads\/2016\/02\/1b_Afiche2.jpg\"><img decoding=\"async\" loading=\"lazy\" class=\"aligncenter size-medium wp-image-3541\" title=\"1b_Afiche2\" src=\"http:\/\/jrms.pktweb.com\/wp-content\/uploads\/2016\/02\/1b_Afiche2-600x427.jpg\" alt=\"\" width=\"600\" height=\"427\" srcset=\"https:\/\/jrms.pktweb.com\/wp-content\/uploads\/2016\/02\/1b_Afiche2-600x427.jpg 600w, https:\/\/jrms.pktweb.com\/wp-content\/uploads\/2016\/02\/1b_Afiche2.jpg 1000w\" sizes=\"(max-width: 600px) 100vw, 600px\" \/><\/a><\/p>\n<p style=\"text-align: justify;\">Javier Ricardo Mejia Sarmiento<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Problem owner: Solutions Group Process owners: design students: JetteBloemberg, Elisa Engelsma, Francesca Zuurhout, Eva Oosterlaken, Maite Gieskes, and Jamie Ongkiehong&#8230;<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"spay_email":""},"categories":[78],"tags":[],"jetpack_featured_media_url":"","_links":{"self":[{"href":"https:\/\/jrms.pktweb.com\/index.php?rest_route=\/wp\/v2\/posts\/3394"}],"collection":[{"href":"https:\/\/jrms.pktweb.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/jrms.pktweb.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/jrms.pktweb.com\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/jrms.pktweb.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=3394"}],"version-history":[{"count":89,"href":"https:\/\/jrms.pktweb.com\/index.php?rest_route=\/wp\/v2\/posts\/3394\/revisions"}],"predecessor-version":[{"id":3810,"href":"https:\/\/jrms.pktweb.com\/index.php?rest_route=\/wp\/v2\/posts\/3394\/revisions\/3810"}],"wp:attachment":[{"href":"https:\/\/jrms.pktweb.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=3394"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/jrms.pktweb.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=3394"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/jrms.pktweb.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=3394"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}