https:\/\/doi.org\/10.4233\/uuid:b561da67-ced6-40b9-8f97-ed109439ea4c<\/span><\/a><\/p>\n\n\n\nAbstract<\/h5>\n\n\n\n
Concept cars have long been successfully applied in the automotive industry as a design-led way to envisioning the future. While automotive corporations use this futures technique as a driver for innovation, small- and medium-sized enterprises (SMEs) in other industries have not had the benefit of such explorations, largely because concept cars are too resource-intensive and poorly suited to the SMEs\u2019 needs and idiosyncrasies. To democratize this design practice and help SMEs, which are essential to social and economic prosperity, we have developed DIVE: Design, Innovation, Vision, and Exploration. It is a design-led futures technique that assists designers in making and using concept cars \u2013as experimental artefacts that act as visions which embody ideas about the future\u2013 as \u2018vehicles\u2019 for innovation in SMEs, no longer confined to the automotive sector. Its development began with an inquiry into concept cars in the automotive industry and concept products and services in other industries. We then combined the insights derived from these design practices with elements of the existing techniques of critical design and design fiction into the creation of DIVE\u2019s preliminary first version. This was then applied and evaluated in seven iterations with SMEs, resulting in DIVE\u2019s alpha version. All iterations of DIVE in context show that SMEs can make and use concept cars, tailored to their own domain, to receive some of the benefits of exploring the future using design within the front-end of their innovation strategy. These companies can make concept cars to identify opportunities and threats and to give a sense of direction when they face a significant change. DIVE begins with setting a vision, embedded in an artifact, and then working backward to map a path of ideas, connecting the future to the present. Although the results of these activities might be less flashy than concept cars, these simple prototypes and videos help SMEs internalize and share a clear and concrete image of a preferable future for employees, allies, and investors. Concept cars, prototypes of the future, can also be used at the start of a new product\u2019s design process to combine all the results of investigations on product, market, and technology. Subsequently, it is used to define a design brief and as a criterion to select the most promising ideas.<\/p>\n\n\n\n
Resumen<\/h5>\n\n\n\n
Los autom\u00f3viles concepto (concept cars) han sido usados exitosamente en el sector automotriz como una forma de dise\u00f1o orientada hacia el futuro. Mientras que las corporaciones automotrices utilizan esta t\u00e9cnica de anticipaci\u00f3n de futuros como un motor para la innovaci\u00f3n, las peque\u00f1as y medianas empresas (PYME) en otras industrias no se han beneficiado de este tipo de exploraciones, en gran parte porque requieren demasiados recursos y son poco adecuadas para las necesidades e idiosincrasia de este tipo de empresas.
Para democratizar esta pr\u00e1ctica de dise\u00f1o y ayudar a las PYME, que son esenciales para la prosperidad social y econ\u00f3mica, hemos desarrollado DIVE: dise\u00f1o, innovaci\u00f3n, visi\u00f3n y exploraci\u00f3n. Es una t\u00e9cnica de futuro dirigida por el dise\u00f1o, que ayuda a los dise\u00f1adores a fabricar y utilizar autom\u00f3viles concepto como artefactos experimentales para visualizar el futuro. Estos artefactos act\u00faan como veh\u00edculos para la innovaci\u00f3n en este tipo de compa\u00f1\u00edas, no limitadas al sector automotriz.
El desarrollo de DIVE comenz\u00f3 con una investigaci\u00f3n sobre los autom\u00f3viles concepto en la industria automotriz y los productos y servicios concepto en otras industrias. Luego, se combinaron los conocimientos derivados de estas pr\u00e1cticas con elementos del dise\u00f1o cr\u00edtico (critical design) y del dise\u00f1o de ficci\u00f3n (design fiction), en la creaci\u00f3n de la primera versi\u00f3n de DIVE, que luego se aplic\u00f3 y evalu\u00f3 en siete iteraciones con PYME, lo que dio como resultado la versi\u00f3n final de esta t\u00e9cnica.
Todas las iteraciones de DIVE evidencian que las PYME pueden hacer y usar autom\u00f3viles concepto, aplicados a su propio contexto de negocio, para recibir algunos de los beneficios del dise\u00f1o cuando exploran el futuro. As\u00ed, estas compa\u00f1\u00edas pueden convertir a los autom\u00f3viles concepto en una pr\u00e1ctica de dise\u00f1o dentro de su estrategia de innovaci\u00f3n para identificar oportunidades y amenazas, y dar un sentido de direcci\u00f3n cuando se enfrentan a un cambio significativo. Esta t\u00e9cnica comienza planteando una visi\u00f3n de futuro, materializada en un artefacto, y luego, desde esa proyecci\u00f3n, mira hacia atr\u00e1s para trazar un camino de ideas, conectando el futuro con el presente. Si bien los resultados de estas actividades pueden ser menos llamativos que los autom\u00f3viles concepto tradicionales, estos prototipos y videos simples ayudan a las PYME a interiorizar y compartir una imagen clara y concreta de un futuro preferible para los empleados, aliados e inversionistas. Los autom\u00f3viles concepto, como prototipos del futuro, tambi\u00e9n pueden usarse al comienzo del proceso de dise\u00f1o de un nuevo producto, ya que combinan todos los resultados de las investigaciones sobre el producto, el mercado y la tecnolog\u00eda. Posteriormente, se utiliza para definir un brief de dise\u00f1o y como criterio para seleccionar las ideas m\u00e1s prometedoras.<\/p>\n\n\n\n
More information \/ M\u00e1s informaci\u00f3n: http:\/\/prueba.pktweb.com\/dive\/phd-dissertation\/<\/span><\/a><\/p>\n","protected":false},"excerpt":{"rendered":"Citation (APA) Mejia Sarmiento, J. R. (2018). Vision Concepts for Small- and Medium-Sized Enterprises: Developing a Design-Led Futures Technique to…<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"spay_email":""},"categories":[82,41,1],"tags":[],"jetpack_featured_media_url":"","_links":{"self":[{"href":"https:\/\/jrms.pktweb.com\/index.php?rest_route=\/wp\/v2\/posts\/3853"}],"collection":[{"href":"https:\/\/jrms.pktweb.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/jrms.pktweb.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/jrms.pktweb.com\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/jrms.pktweb.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=3853"}],"version-history":[{"count":5,"href":"https:\/\/jrms.pktweb.com\/index.php?rest_route=\/wp\/v2\/posts\/3853\/revisions"}],"predecessor-version":[{"id":3858,"href":"https:\/\/jrms.pktweb.com\/index.php?rest_route=\/wp\/v2\/posts\/3853\/revisions\/3858"}],"wp:attachment":[{"href":"https:\/\/jrms.pktweb.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=3853"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/jrms.pktweb.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=3853"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/jrms.pktweb.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=3853"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}