The National Design Program, as part of the Ministry of Commerce, Industry, and Tourism of Colombia, promotes “design as an innovation driver for SMEs. The program develops projects, workshops, and provides information in this field within three strategic lines: knowledge transfer, promoting successful cases, and public policies.” The Strategic PES tool, presented in this paper, was developed within the first line to tackle design-driven innovation projects. It has been applied in several workshops and subsequently as part of the Integral Design Tutoring Project.

Keywords: SMEs, Visual thinking, Service-dominant logic.

Read the full paper here.

Cited (APA) as: Mejia Sarmiento, J. R., & Parra, J. (2014). Strategic PES: Product-Experience-Service, a visual tool to support SMEs through service-dominant logic. Touchpoint, The Journal of Service Design, 6(3), 80–85.

Touchpoint Vol. 6 No. 3 – Blurring Boundaries

Service design has gained considerable recognition in recent years, and as a result, there is less “navel gazing” than in its formative years. Kerry Bodine – a regular contributor to Touchpoint – describes service design as encompassing the behind-the-scenes activities that enable companies to deliver customer-oriented services. And with the breadth of these activities continually increasing, service design finds itself working alongside (and influencing) various other disciplines. In the Feature section, service designers share their stories in how their practice is evolving in new and exciting ways. Because when service designers cross paths with practices such as UX design, CX, Lean and Agile, each discipline is strengthened.

Read more about the journal here.

Javier Ricardo Mejia Sarmiento