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Colombia is part of the Design Policy and Promotion Map 2012 and 2013.

Category : //MinCIT · by Mar 4th, 2013

Screen Shot 2013-03-04 at 4.38.51 PMDesign has been recognised at government level in Colombia since 1994 and features in the portfolio of the Ministry of Commerce, Industry and Tourism. The Ministry, through the National Design Program, promotes design as a driver of innovation in Colombian industry. The Ministry adheres to the concept of an Integrated Design Approach, which surpasses traditional industrial design to adopt a comprehensive strategy, positioning design consultants as the connection between business needs and user requirements to open up new roles for design in companies. A key initiative is the National Design System, which aims to develop both supply and demand for design as part of an ecosystem. The ecosystem connects design, academia and SMEs to improve the competitiveness of SMEs through differentiation and product quality to enable them to enter international markets. As part of the National Design System, the Ministry is also working with the Department of Science, Technology and Innovation to develop a design policy. The design policy will be developed in collaboration with design and business stakeholders and would promote viable strategies to integrate design into the product and innovation processes in Colombian companies. The team is working to include design as a key factor and criterion in the public procurement processes and a complementary element into the innovation system.

Complete text: SEE Platform Bulletin Issue 8.

Javier Ricardo Mejía Sarmiento
Innovation Advisor, Colombian Ministry of Commerce, Industry and Tourism
www.mipymes.gov.co/publicaciones.php?id=935

Javier Ricardo Mejía Sarmiento

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