Mejia Sarmiento, J. R., Chitiva, A., van Bruinessen, T., & Verhoeff, W.
Futures thinking is an important capability to support the sustainability of any kind of organisation. Examples of these techniques are technology roadmapping, a managerial practice used extensively in tech industries, and concept cars, a practice that has long been used by automakers as a design-led way to envisioning future products. Whereas automotive corporations use this futures technique as a driver for innovation, small and medium-sized enterprises (SMEs) are not familiar with these kinds of explorations because they can be very resource-intensive.
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Cited (APA) as: Mejia Sarmiento, J. R., Chitiva, A., van Bruinessen, T., & Verhoeff, W. (2018). DIVE in SMEs: a design-led technique to explore product and service futures. In Touchpoint, The Journal of Service Design, 10(2), pp. 56–61.
Javier Ricardo Mejia Sarmiento