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Consultancy (part 1.1): Branding & packaging
Línea de empaques para Loto | Diseño p576
El desarrollo completo a lo largo del tiempo de una línea de productos premium para el cuidado del cuerpo.
Loto es un almacén de productos para el cuidado del cuerpo que mediante una selección rigurosa de ingredientes naturales y fragancias exclusivas, desarrolla líneas especializadas para el bienestar. Estas contienen diferentes productos como jabones, cremas, aceites, baños de burbujas, inciensos y otros. Loto es reconocido como uno de los mejores almacenes de cuidado del cuerpo en Bogotá (ubicación de su único local), gracias a la calidad de sus productos, el buen diseño de sus empaques y la innovación en sus líneas.
Context mapping (part 2): Personas
The term ‘user’ is quite ambiguous and often the members of a design team each have somebody else in mind when imagining who the user is. It is possible to set up lists of facts and figures that relate to the user but these can be hard to empathize with.
Describing personas (Dantin, 2005) is a tool that can help bring to life the users of a product and give the design team clearly defined users to focus on. Creating a fictive character can make it easier to design for this user because you can empathize with the character. Each persona is created to be a representative for a specific user group that uses the product being developed. These personas often reflect more extreme members of a user group since designing for these will also include the more ordinary users.
Context mapping (part 5): the shaving experience of men
As a design researcher at PeopleCare Inc (a fictitious company), a consultancy that was hired by the company Body World to do a context-mapping study. Body World inc., a manufacturer of household goods, wants to develop a human-centered innovative concept for body care products. Body World’s purpose with the study is to get to know their future users more clearly, and to generate directions, ideas and concepts for new products and/or services.
Business mapping (part 1): Competitor analysis
In the following graph four different levels of competition are displayed, with a decrease between high impact in the first level and lower impact in the fourth level. It is an example of competitor analysis on the project: From A to green a future vision of coachworks
Context mapping (part 1): Observation
EmoPix (Susa group ®)
Thanks to a graduation project called “Developing a Tool to Assess Emotions Elicited by Services” by David Güiza Caicedo (TUDelft 2009) was possible used a handheld with an EmoPix (Güiza Caicedo, 2009) tool to ask three participants about their impressions and emotions related to public buses in The Netherlands.
By using a handheld device with a built-in camera, a user can take pictures of different places, situations or things and add an emotional tag to them via a button (either physical or display based) depicting one of the available emotions. This way, the user can identify the stimuli by simply taking a photograph of them. In the end of the journey, the device was collected and the pictures were used to generate different sorts of visual collages, such as clustering them by location or by emotion, or building an emotional storyboard of the user’s experience throughout the time of his trip.
