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#Design4Enterprises Diseño para las empresas, una herramienta para el desarrollo de las MIPYME #futurethroughdesign
La Comisión Europea presenta el proyecto Diseño para las Empresas (#Design4Enterprises). Este proyecto consiste en un conjunto de cursos para apoyar la innovación impulsada/liderada por el diseño en las MIPYME. Estos cursos, que son totalmente gratuitos, se orientan a: (i) MIPYME europeas, que quieran mejorar sus habilidades de gestión del diseño, y a (ii) negocios intermediarios, tales como Cámaras de Comercio, que se convertirán en futuros formadores para otras MIPYME. Este programa de formación se centran en el diseño como el elemento clave en las estrategias para el desarrollo de las MIPYME en el mercado global.
Tengo el gusto de ser el consultor experto para España en temas como “innovación guiada por diseño” y “diseño estratégico”. Adicionalmente soy el coordinador para toda la Comunidad Europea del módulo “diseño de conceptos futuros”, temas central de mi proyecto doctoral en TUDelft.
Saber más sobre el programa http://www.designforenterprises.eu/
Más información sobre el módulo “diseño de conceptos futuros” acá:
How will we shop in 2025? the design of a vision concept to explore the future of Solutions Group
- Problem owner: Solutions Group
- Process owners: design students: JetteBloemberg, Elisa Engelsma, Francesca Zuurhout, Eva Oosterlaken, Maite Gieskes, and Jamie Ongkiehong (Honors Program Bachelor of Industrial Design Engineering – PO3 – TU Delft); and design coach: Ricardo Mejia (ID Studiolab, TUDelft).
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Place & Completion Date: The Netherlands, January 2016.
Challenge
Solutions Group is a Colombian company that design, produce, and install point-of-purchase advertising displays. With 13 years in the market, providing more than 150 jobs, the company has been essential for the economic and social development of Funza, a small town near to Bogota, Colombia, where its facilities are located. As many other SMEs, Solutions Group is facing a constant dilemma, it has to act according to the current situation and need to be ready for the future. However, most of the SMEs, including Solutions Group, focus almost exclusively on short-term problems and they do not have enough skills to explore the future. As a result, they have less potential for innovation and competitiveness.
(i) The Real Experience for Solutions Group #futurethroughdesign
See the introduction here
“Solutions Group wants to create a more memorable interaction between the product of the client and the possible customer by using direct contact within a group.” (Jette Bloemberg, Elisa Engelsma, and Francesca Zuurhout)
The Real Experience is an event where people can try out a product in different sceneries to help them making an educated decision instead of convincing them to buy a particular product.
(ii) The Experience Box for Solutions Group #futurethroughdesign
See the introduction here
“Solutions group should allow people to have a personal product consumer interaction by providing a tactile explorative experience.” (Eva Oosterlaken, Maite Gieskes, and Jamie Ongkiehong)
In the future, large retail stores will disappear due to the majority of shopping will take place online. The Experience Box is a futuristic version of a concept store, where a brand can offer an interactive, and immersive experience, which allows users to explore and discover new products in a pleasant way. Different than at home, through the Experience Box users, can test out the product physically.
