Blog
Case Study 05: Industrial design as a tool to improve the learning strategies in the public schools in Bogota Colombia.
Client: Bogota City Hall (Alcaldía de Bogotá & Secretaría de Educación del Distrito Bogotá)
Design & Engineering team: aei Gestión de Diseño, Franky J. (director), Cardenas E., Galan C., Mejía J.R. and Suarez E.
Project date & place: 1999 – 2000 The Netherlands.
Project scope: this set of furniture was and is used in 24 public schools in Bogota for more than 2.5 millions of students, teachers and staff.
Key words: Base of the pyramid, Human centered design, New Product Development.
Methods used: Human centered design approach and New Product Development strategies.
Case Study 06: Oasis in NY, an alternative mobility in megacities.
Client: City Racks Design Competition, sponsored by the New York City Department of Transportation, in partnership with the Cooper-Hewitt National Design Museum and the support of Google, Inc. and Transportation Alternative.
Design & Engineering team: Patil S., Reyes, O., Heru Prabowo S., and Mejia J.R.
Project date & place: 2008 The Netherlands.
Key words: Bicycle rack, Urban furniture, Mobility, Strategic Design, New Product Development.
Methods used: Brainstorming and brain-writing.
Case Study 3: Mobility in megacities
“Mobility at the “first and last mile” of the Intermodal Passenger Transport in a European Megacity”.
ITO (Integral • Transport • O emissions)
Facts
Client: Motio Development (Internal Project)
Design & Engineering: Mejia J.R. (Industrial-strategic design & Project Leader), Aguilar M. (Technical Development & Human Factors) and Steketee A. (Engineering).
Project date & place: 2009 The Netherlands.
Consultancy (part 1.1): Branding & packaging
Línea de empaques para Loto | Diseño p576
El desarrollo completo a lo largo del tiempo de una línea de productos premium para el cuidado del cuerpo.
Loto es un almacén de productos para el cuidado del cuerpo que mediante una selección rigurosa de ingredientes naturales y fragancias exclusivas, desarrolla líneas especializadas para el bienestar. Estas contienen diferentes productos como jabones, cremas, aceites, baños de burbujas, inciensos y otros. Loto es reconocido como uno de los mejores almacenes de cuidado del cuerpo en Bogotá (ubicación de su único local), gracias a la calidad de sus productos, el buen diseño de sus empaques y la innovación en sus líneas.
Case Study 2: Hybrid Autorickshaw
“Mobility in the Base of the Pyramid”.
Facts
Client: ENVIU (Project leader) & Sponsors: TUDelft, ING, and STuD.
Design & Engineering: Datta P. (Team leader), Peters V. (Technical Leader), Mejia J.R. (Strategic design & Business leader), Kuday M. (Financial Manager), Ouwehand P. (Technical Development), Fransman J. (Technical Development), Patil S. (Technical Development), and Sable S. (Technical Development).
Support team: Vastbinder B. & Blom E. (DCE Delft Centre for Entrepreneurship)
Project date & place: 2008 – 2009 The Netherlands & India.
