Report of the “Design Policy Conference, make a plan”, 17 & 18 October, 2014, Cape Town, South Africa. http://wdcdesignpolicyconf2014.com/
In 1994, a research project was instituted in Colombia to study design policies and approaches. The study revealed that 97% of businesses were small and medium enterprises (SMEs). Only 5% of these had a body in place to implement design in their business, and just 2% had funds to invest in design. Believing that designers need to understand the user, and build a bridge between the user and the designer to design workable products and services, there was a need for design, academia and SMEs to lead and catalyse the process of implementing design in business.
A systematic way was needed to apply design to SMEs: design is not only operational – it must be strategic, too. With this understanding, the design policy comprised three steps: knowledge transfer about design through handbooks, manuals, diagnostic tools and workshops to explain the value of design; viewing and promoting successful case studies of local design; and hosting an international co-creation roundtable and other events to ask what the policy should contain.
(Text from the official report of the “Design Policy Conference, make a plan”, 17 & 18 October, 2014, Cape Town, South Africa).
The full original document: Design-Policy-Conference-Report
Javier Ricardo Mejia Sarmiento
Mejia, J.R., Parra, J. (2014). Strategic PES – Product-Experience-Service, A visual tool to support SMEs through service-dominant logic. Publication at Touchpoint Vol. 6 No. 3 – Blurring Boundaries.
KEY WORDS: SMEs, Visual thinking, Service-dominant logic.
The National Design Program, NDP, as part of the Ministry of Commerce, Industry and Tourism of Colombia, promotes “design as an innovation driver for SMEs through the development of projects, workshops and by providing information in this field, within three strategic lines: knowledge transfer, promoting successful cases, and public policies.”1 The Strategic PES tool that is presented below was developed within the first line to tackle design-driven innovation projects. It has been applied in several workshops and subsequently as part of the Integral Design Tutoring Project (See Platform, 2012).
Presentations, workshops and exhibitions about design and innovation at over 50 locations around the world.
/// SPEAKER (more information about my presentations here: http://jrms.pktweb.com/?cat=54)
2014 Cape Town, South Africa. http://wdcdesignpolicyconf2014.com/ / Bogota, Colombia. http://de2014.uniandes.edu.co/ / Delft, Netherlands. Lecture at the course Strategic Value of Design, TUDelft / Utrecht, Nl. http://www.profesionalescolombianos.nl/ /
Previous places: Paramaribo, Suriname / Lima, Peru / Porto, Portugal / Eindhoven, Netherlands / Buenos Aires, Argentina / Schwering, Germany / La Habana, Cuba / Barcelona, Spain / Mexico City, Mexico.
/// WORKSHOP FACILITATOR (more information about my workshops here: http://jrms.pktweb.com/?cat=36)
2014 and before. More than 46 cities in Colombia. Facilitator of 79 Design and Innovation Workshops for Business Competitiveness for 4123 enterprises and 6129 citizens
Bogota, Col. Facilitator of the workshop http://jrms.pktweb.com/?p=3103
Paramaribo, Suriname. Workshop at International Seminar on Mechanisms to Support Innovation for SMEs.
2009 Eindhoven, Nl. Facilitator at the Dutch Design Week / Delft, Nl. Built Emotion Workshop TUDelft / New Delhi, India. Facilitator at the workshop Hybrid Tuk Tuk battle team Maqina. ENVIU.
2008 Venice, Italy. Creative facilitator at the 11 Mostra Internazionale di Architettura. La Biennale di Venezia.
/// EXHIBITIONS AND EVENTS (more information about events and exhibitions of my work here: http://jrms.pktweb.com/?cat=49)
2009 Eindhoven, Nl. Dutch Design Week. / 2008 Delft, Nl. Exhibition Formstudy, TUDelft. / 2005 Ibague, Col. Salon Departamental de Arte. / 2004 Bogota, Col. Kassani, Expodiseño y Expoconstruccion. / 2003 Bogota, Col. 7mo Salón de Diseño Industrial. / 2002 Bogota, Col. Museo de Arte Moderno Bogota.
Mejia, J.R., Jimenez, J.E., & Chavarria, D. (2014). Integral Design Tutoring Model as a Knowledge Transfer Strategy for SMEs in Colombia. In Salamanca, J… [et al.]. Proceedings of The colours of care: 9th International Conference on Design & Emotion — Bogotá: Universidad de los Andes, Facultad de Arquitectura y Diseño, Ediciones Uniandes.
KEYWORDS: Design knowledge transfer, empathy and emotional intimacy, tutoring, Contextual design approach and Colombian SMEs.
Colombia has been transformed into the third country with the best business environment in L.A.; however, investment in Research, Development and Innovation (RD&I) is only 0,2% of the GPD. Taking into account that 98% of the Colombian enterprises are SMEs, from which 5% invest only 2% of its annual budget in design, the National Industrial Design Program (MinCIT) saw the need to develop the Integral Design Tutoring Model. The model makes a bet for empathy and emotional intimacy as tools to transfer the necessary knowledge so that the local businessperson develops an innovation culture based on design thinking. To test the model, the Integral Design Tutoring Project was developed as a pilot. This four months project allowed an interdisciplinary team, conducted by designers, to accompany twenty SMEs. Through a process developed in three stages it was possible to prove that, through empathy and emotional intimacy, one can achieve knowledge transfer to business people and their organizations in an effective, efficient and successful way. This knowledge transfer allows the organization to develop human centered design processes in a systematic, independent and autonomous way.
The full paper here: Paper D&E 2014.
Editor: Ricardo Mejia / J.R.MejiaSarmiento@tudelft.nl
Availability: Feel free to email me, an extra workshop is going to be arranged. Our challenge below this lines.