Editor: Ricardo Mejia / J.R.MejiaSarmiento@tudelft.nl
Availability: Feel free to email me, an extra workshop is going to be arranged. Our challenge below this lines.
Workshop: Visioning the future of built environment and preliminary concept ideation (#FutureThroughDesign) as part of Climate-KIC Thematic Summer School 2014 ‘Transforming the Future Built Environment’
INTRODUCTION / PRESENTATION: Complex topics like urbanization and energy management need special commitment in unifying a common view, specially due to the amount of parties co-designing and co-producing products and services for its development. This requires collaboration across departments and partnering companies, and is connected to problems of communication and concerted action between partners. Different parties need to develop a joint understanding, goals, and agenda.
In order to create a set of alternative futures -to unify the vision of stakeholders- that cover a number of possibilities the technique called “scenario thinking” as a way of dealing with ambiguity and uncertainty is generally used from a strategic perspective.
In a ten-hours-long workshop the attendees, guided by a group of facilitators, will explore diverse future scenarios of buildings and then will develop different kind of solutions regarding new low carbon technologies using a variety of creative techniques.
No matter the type of organization, including the private sector defined by market activities; the para-public sector and the public sector with no market activities (Lyons, Duxbury and Higgins, 2006) the challenge to define a vision is always an important issue due to the lack of skills and tools that companies have to concentrate the attention on the future of a project. Nowadays, increasingly, development of products, systems and services involves a complex set of parties co-developing and co-producing it. This requires collaboration across departments and/or partnering organizations, and it is connected to problems of communication and concerted action between partners. Different parties need to develop a joint understanding, goals, and agenda aiding “strategic analysis and intuitive logic” (Wright 2011) in order to explore alternative futures.
A group of approaches, techniques and tools have been studied through mapping knowledge domains including Scenario Thinking, Scenario Analysis, Scenario Planning, Forecasting, Backcasting, Technology Road-mapping, among others that define the Vision Statement, Vision of Success, Future Scenario, Roadmap, Trend Report, among others, with the intention to organize the different topics linked to the research and to see connections, gaps and potential directions for it. In this last one stands out Concept Cars as artifacts that express the vision of the car manufacturer, from the branding point of view, are ways to bring the gap between the brand image and brand identity reinforcing the last one being a vehicle to fortify the “trust in the brand” (van Dijk 2014) as an abstract construct.
On the other hand from a “thinking-first” approach the road-mapping was defined as a process to “accomplishing a common view, develop consensus and obtaining commitment in a unified approach” (Simonse, Buijs and Hultink, 2013) to develop a roadmap formulated as a “visual portray of Market/Product/Technology plans plotted on a timeline” (Ibidem, p.11.)
For now the main challenge of the PhD research project is (how) can designers make “concept cars” as part of the company’ future vision, which unite different parties (stakeholders) in automotive developers for other branches of industry including private, para-public and public sectors?
The project focuses on approaches/methods/techniques/tools that can bring such a user-centered in the process to co-create vision to a group of collaborating parties regarding future scenarios. The project will study the organizational approach, including barriers (and enablers), and possible tools (artifacts) and techniques (ways to deploy the artifacts), in collaboration with industrial practice.
Javier Ricardo Mejia Sarmiento
PRESENTACIÓN GENERAL DEL SEMINARIO
“El proceso creativo ha sido el mecanismo determinante de la supervivencia de los seres humanos. Al no estar dotados fisiológicamente para enfrentar las adversas condiciones ambientales o de otros predadores, la recursividad creativa asociada al uso, fabricación y manejo de instrumentos y la construcción de un lenguaje y por supuesto un pensamiento, se convirtieron en el motor del desarrollo neuronal del hombre pre-moderno. Si se viese la historia del hombre en perspectiva, se notaría inmediatamente que el desarrollo tecnológico, científico, económico y social a través de los tiempos y lugares, se debe en buena medida, a esta notable capacidad: la creatividad.
Los sistemas educativos se han centrado en los procesos de memorización de la información, el uso de procesos lógicos, secuenciales y algorítmicos, lo cuáles son importantes, pero descuidan la capacidad de reflexión e improvisación que tiene la mente humana, base de otros modelos de inteligencia, propuestos por Howard Gardner.