/design & innovation against poverty/



Protected: How will we shop in 2025? / #HPBIDE-TUDelft

Category : #FutureThroughDesign / PhD project · No Comments · by Feb 4th, 2016

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(i) The Real Experience for Solutions Group

See the introduction here

“Solutions Group wants to create a more memorable interaction between the product of the client and the possible customer by using direct contact within a group.” (Jette Bloemberg, Elisa Engelsma, and Francesca Zuurhout)

The Real Experience is an event where people can try out a product in different sceneries to help them making an educated decision instead of convincing them to buy a particular product.

(ii) The Experience Box for Solutions Group

See the introduction here

“Solutions group should allow people to have a personal product consumer interaction by providing a tactile explorative experience.” (Eva Oosterlaken, Maite Gieskes, and Jamie Ongkiehong)

In the future, large retail stores will disappear due to the majority of shopping will take place online. The Experience Box is a futuristic version of a concept store, where a brand can offer an interactive, and immersive experience, which allows users to explore and discover new products in a pleasant way. Different than at home, through the Experience Box users, can test out the product physically.

Protected: Caso Calderas Continental 2015 / #Calderas2015

Category : #FutureThroughDesign / PhD project · No Comments · by Nov 3rd, 2015

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Programa formación de formadores en la gestión efectiva de los activos de la PI en las MIPYMEs

Category : //events, /other · No Comments · by Sep 3rd, 2015

I was invited by the World Intellectual Property Organization (WIPO) and the National Institute of Industrial Property (INPI) of Argentina as an expert lecturer about “industrial design and innovation”. My lectures were part of the Training of Trainers Program on Effective Intellectual Property (IP) Assets Management by Small and Medium-sized Enterprises (SMEs), develop from August 24 to 28, 2015, in Buenos Aires, Argentina.

Tuve la fortuna de ser invitado por la Organización Mundial de la Propiedad Intelectual (OMPI) y el Instituto Nacional de la Propiedad Industrial (INPI) de Argentina como conferencista experto en temas de “diseño industrial e innovación” en el Programa de Formación de Formadores en la gestión efectiva de los activos de la propiedad intelectual en las micro, pequeñas y medianas empresas (MIPYMEs), desarrollado entre el 24 y el 28 de Agosto de 2015 en Buenos Aires.

Anexo las presentaciones y los contenidos de mis charlas abajo de estas lineas.