How will people have a personal and conscious shopping experience in a traditional way in 2031?

The design of a vision concept to explore the future of Solutions Group

• Problem owner: Solutions Group
• Process owners: design students from Joint Master Project at the Industrial Design Engineering, TU Delft: Julie Kuiperi, Bob Verheij, Iris ten Brink, and Mercedes Leipoldt; and design coach: Ricardo Mejia from the ID Studiolab, TUDelft.
• Place & Date: The Netherlands and Colombia, 2016.

Vision concepts, a design-led futures technique, for SMEs

Siga el link para ver un video explicativo en español – Another video (in Spanish) following this link.

Over the last few decades, design has gained a prominent strategic position. Organizations have started to look at design as a process, which adds value to the front end of innovation (Verganti, 2009). As a process, Deserti (2011) distinguishes between situational and visionary design. The latter, also known as design-led futures, is a form of design, interested in ideas and not just products (Dunne & Raby, 2011), which experiment on speculative futures (Auger, 2012) to stimulate radical innovation. Prototypical examples are concept cars, traditionally used to guide automakers through change.

Small and medium-sized enterprises have lagged behind in applying design (De Lille, 2014), especially in nontraditional forms, e.g. design-led futures, largely because there are no established methods to facilitate their implementation. We propose a tailor-made, design-led futures technique that assists designers through developing vision concepts for SMEs (Mejia Sarmiento, Pasman, Hultink, & Stappers, 2017), called DIVE. It builds on our inquiries on vision concepts in large corporations (Mejia Sarmiento, Hultink, Pasman, & Stappers, 2016).