The design of a Vision Concept to explore the future of Solutions Group
Client: Solutions Group
Design team: design students (Honors Program Bachelor of Industrial Design Engineering – PO3 – TU Delft): Jette Bloemberg, Elisa Engelsma, Francesca Zuurhout, Eva Oosterlaken, Maite Gieskes, and Jamie Ongkiehong; and design coach: Ricardo Mejia (ID Studiolab, TUDelft).
Place & Date: The Netherlands, January 2016.
Solutions Group is a Colombian company that design, produce, and install point-of-purchase advertising displays. With 13 years in the market, providing more than 150 jobs, the company has been essential for the economic and social development of Funza, a small town near to Bogota, Colombia, where its facilities are located.
As many other SMEs, Solutions Group is facing a constant dilemma, it has to act according to the current situation and need to be ready for the future. Cornella (2013) claims that organizations have two primary needs, exploiting old ideas to survive in the present, and exploring new ideas to have opportunities in the future. But, SMEs focus almost exclusively on short-term problems (French and Bell, 1990), and they do not have enough skills to explore the future (French and Bell, 1990; and Cornella, 2013). As a result, SMEs have less potential for innovation and competitiveness.
See the introduction here
“Solutions Group wants to create a more memorable interaction between the product of the client and the possible customer by using direct contact within a group.” (Jette Bloemberg, Elisa Engelsma, and Francesca Zuurhout)
See the introduction here
“Solutions group should allow people to have a personal product consumer interaction by providing a tactile explorative experience.” (Eva Oosterlaken, Maite Gieskes, and Jamie Ongkiehong)
In the future, large retail stores will disappear due to the majority of shopping will take place online. The Experience Box is a futuristic version of a concept store, where a brand can offer an interactive, and immersive experience, which allows users to explore and discover new products in a pleasant way. Different than at home, through the Experience Box users, can test out the product physically.
I was invited by the World Intellectual Property Organization (WIPO) and the National Institute of Industrial Property (INPI) of Argentina as an expert lecturer about “industrial design and innovation”. My lectures were part of the Training of Trainers Program on Effective Intellectual Property (IP) Assets Management by Small and Medium-sized Enterprises (SMEs), develop from August 24 to 28, 2015, in Buenos Aires, Argentina.
Tuve la fortuna de ser invitado por la Organización Mundial de la Propiedad Intelectual (OMPI) y el Instituto Nacional de la Propiedad Industrial (INPI) de Argentina como conferencista experto en temas de “diseño industrial e innovación” en el Programa de Formación de Formadores en la gestión efectiva de los activos de la propiedad intelectual en las micro, pequeñas y medianas empresas (MIPYMEs), desarrollado entre el 24 y el 28 de Agosto de 2015 en Buenos Aires.
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