Blog
Integral design approach
The traditional Industrial Designer´s approach include an operative system of tools that provide results for his/her clients in term of tangible products (including the whole package of illustrative and technical drawings and other technical information) but the actual added value of this discipline in the economy and the growth of companies started its development in the early 90´s when different companies like IDEO, Frog design and Smart design integrated the concept of strategy into the design exercise.
Laura Weiss (Senior Consultant and Head of Business Factors discipline in IDEO) explains the concept of tangible strategy (Weiss, 2002) and the way that the “traditional core-services” turn into “today´s strategy services”, extending the coverage of the design consultant ratio to “strengthen the connection between business needs and user needs”.
The IDA approach is a new way to understand the role of the designer in the company and in society. Nowadays design has a significant action over, not only products but processes as well. Focusing on general efficiency conditions and usage, design is nowadays responsible for the organization of a strategy of implementation and development, technical aspects and market introduction.
It is an attractive input for the company in order to extend its scope and apply concepts like “innovation” and “sustainability” in a tangible strategy, with visible results and impact, and not merely as a conceptual framework.
Javier Ricardo Mejia Sarmiento
Creative session (part 4): Twingo, the new generation of Renault
Name: New experiences for Twingo 2022.
Date: 22/05/2008.
Duration: 2 hours.
Place: TUDelft Studio 6 / IDE Faculty.
Leader (facilitator): Ricardo Mejia S
Body: Gregorio Muraca
Client: Academic exercise of Automotive Design / Renault
Problem owner: Ricardo Mejia & Marc-Peter Kooistra
Participants: Daniel Moreno, Jelmer Lakerveld, Ling Fong Low, Arjan Kodstra and Riekes Beelen
The goal of the session was created a new experience for the car interior; answering the question: How is possible live an uplifting experience in a Twingo 2022?. Based on the (minor assignment form Automotive Design course at TUDelft) deconstruction of the interior and exterior of the Renault Twingo 2007 the team based on Vision in Product Design (Hekkert and Dijk TUDelft 1997) defined three starting points to work in the design phase:
Design is about possible futures, ViP is interaction centered and ViP is context-driven.
Mobiliario para la “base de la pirámide”
Información general (facts)
Client: Secretaría de Educación del Distrito – Alcaldía de Bogotá.
Design & Engineering: aei Gestión de Diseño, Franky J. (director), Cardenas E., Galan C., Mejía J.R. y Suarez E.
Project date & place: 1999 – 2000 Colombia.
Introducción (overview)
La SED es un organismo del Sector Central -de la Alcaldía Distrital-, con autonomía administrativa y financiera que tiene por objeto orientar y liderar la formulación y ejecución de políticas, planes y programas para garantizar el derecho a la educación y asegurar a la población el acceso al conocimiento y la formación integral. En el año 1999 como parte de los cambios establecidos por el alcalde mayor de la ciudad se construyeron una serie de Colegios Distritales (15 en total).
El chigüiro
Como supondrán el chigüiro, en animo de verse cada vez mas europeo puede cada tanto cortar su peludo cuerpecito alivianando la carga de su espalda y haciéndose al “look” de las otras especies no sin antes recordar que la diferencia es la que permite reconocerse en el otro. Por ello, con una poderosa arma en mano se corto detalladamente la cabellera, haciéndose seguramente mas aerodinámico para las carreras por una posible presa, claro esta, el correrá por una lechuga o tal vez por algo de pasto verde pues recordemos que este animal es totalmente vegetariano, en un animo de ser mas tolerante con el ecosistema.
