/design & innovation against poverty/

PechaKucha (part of the case study 3)

Category : //events, /my approach, /publications · by Sep 26th, 2009


Pecha Kucha Night (Bmb bbm org, 2008) is an intimate gathering that offers everybody the chance to present fresh and creative work, ideas or concepts. This can be a newly finished building, a new piece of furniture, an ad campaign, a fashion line, a new event or any idea the world needs to know about. The Tokyo based architecture firm Klein Dytham Architetcs (KDA) originally started Pecha Kucha Night in their nightclub Supperclub. After it proved to be a perfect recipe for a good night out and a great way of meeting new people, ideas, employees or jobs the evening was picked up all over the world. ICA Club director Iram Quraishi, co-founder of the London edition called it a sort of speed dating. Pecha Kucha brings together the ideas and not the bodies. Pecha Kucha Night in the Netherlands is founded and organized by HUNK-design and Studio Popcorn.


The Japanese term ´Pecha Kucha´ roughly translates as chit-chat or noisy chatter. As a potent crossbreed between an elevator pitch and a slide show Pecha Kucha Night presents 12 participants who show 20 slides for twenty seconds each. No more boring lectures, painful seminars or tiring presentations. Pecha Kucha Night offers the audience the experience of a dazzling range of speakers and images in the course of one evening. Breaks will be filled with drinks, music, images, and off course: chit-chat.

The author presented in 20 slides for twenty seconds each the concept of ITO (Integral • Transport • O emissions) the last 6th of May in the Gaslab at Eindhoven, receiving interesting feedback and comments from the audience.


Some conclusions from that presentation were:

The presentation (project) should be more emphatic explaining the reasons WHY the product-system is important and useful for cities. Particularly in terms of quantitative and qualitative criterion of problems and situations that justify the existence of this “new” range of products.

The author needs to check the range of products in the product portfolio and evaluate its added value in each case.

The general impression of the project (product-system) is really positive in particular because participants concern their self with the traffic problems and the cities environmental situation.

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Javier Ricardo Mejia Sarmiento


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