See the introduction here
“Solutions group should allow people to have a personal product consumer interaction by providing a tactile explorative experience.” (Eva Oosterlaken, Maite Gieskes, and Jamie Ongkiehong)
In the future, large retail stores will disappear due to the majority of shopping will take place online. The Experience Box is a futuristic version of a concept store, where a brand can offer an interactive, and immersive experience, which allows users to explore and discover new products in a pleasant way. Different than at home, through the Experience Box users, can test out the product physically.
Overview of the design process
The Experience Box can be marketed as a Solutions Group product, creating new business opportunities. It is an excellent combination with online shopping: users can research and compare online, then experience products instore, and then purchase online.
Here you can download the Report Experience Box
Javier Ricardo Mejia Sarmiento