In the following graph four different levels of competition are displayed, with a decrease between high impact in the first level and lower impact in the fourth level. It is an example of competitor analysis on the project: From A to green a future vision of coachworks

• The product form competitor is active in the same market segment, and offers the same product with the same value.
• Product Category Competition: Based on products or services with similar features.
• Generic Competition: Focus on substitutable product category product and services fulfilling the same customer need.
• Budget Competition: All product or services that competing for the same customer’s money.

The conclusions from this particular exercise were important inputs of the strategic design phase.

Javier Ricardo Mejia Sarmiento