/design & innovation against poverty/

Business mapping (part 1): Competitor analysis

Category : //business maps · by May 28th, 2009

In the following graph four different levels of competition are displayed, with a decrease between high impact in the first level and lower impact in the fourth level. It is an example of competitor analysis on the project: From A to green a future vision of coachworks

competitors_graph copy

  • The product form competitor is active in the same market segment, and offers the same product with the same value.
  • Product Category Competition: Based on products or services with similar features.
  • Generic Competition: Focus on substitutable product category product and services fulfilling the same customer need.
  • Budget Competition: All product or services that competing for the same customer’s money.

The conclusions from this particular exercise were important inputs of the strategic design phase.

Javier Ricardo Mejia Sarmiento


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