Report of the “Design Policy Conference, make a plan”, 17 & 18 October, 2014, Cape Town, South Africa. http://wdcdesignpolicyconf2014.com/
In 1994, a research project was instituted in Colombia to study design policies and approaches. The study revealed that 97% of businesses were small and medium enterprises (SMEs). Only 5% of these had a body in place to implement design in their business, and just 2% had funds to invest in design. Believing that designers need to understand the user, and build a bridge between the user and the designer to design workable products and services, there was a need for design, academia and SMEs to lead and catalyse the process of implementing design in business.
A systematic way was needed to apply design to SMEs: design is not only operational – it must be strategic, too. With this understanding, the design policy comprised three steps: knowledge transfer about design through handbooks, manuals, diagnostic tools and workshops to explain the value of design; viewing and promoting successful case studies of local design; and hosting an international co-creation roundtable and other events to ask what the policy should contain.
(Text from the official report of the “Design Policy Conference, make a plan”, 17 & 18 October, 2014, Cape Town, South Africa).
The full original document: Design-Policy-Conference-Report
Javier Ricardo Mejia Sarmiento
The National Design Program, as part of the Ministry of Commerce, Industry, and Tourism of Colombia, promotes “design as an innovation driver for SMEs. The program develops projects, workshops, and provides information in this field within three strategic lines: knowledge transfer, promoting successful cases, and public policies.” The Strategic PES tool, presented in this paper, was developed within the first line to tackle design-driven innovation projects. It has been applied in several workshops and subsequently as part of the Integral Design Tutoring Project.
Keywords: SMEs, Visual thinking, Service-dominant logic.
Read the full paper here.
Cited (APA) as: Mejia Sarmiento, J. R., & Parra, J. (2014). Strategic PES: Product-Experience-Service, a visual tool to support SMEs through service-dominant logic. Touchpoint, The Journal of Service Design, 6(3), 80–85.
Service design has gained considerable recognition in recent years, and as a result, there is less “navel gazing” than in its formative years. Kerry Bodine – a regular contributor to Touchpoint – describes service design as encompassing the behind-the-scenes activities that enable companies to deliver customer-oriented services. And with the breadth of these activities continually increasing, service design finds itself working alongside (and influencing) various other disciplines. In the Feature section, service designers share their stories in how their practice is evolving in new and exciting ways. Because when service designers cross paths with practices such as UX design, CX, Lean and Agile, each discipline is strengthened.
Read more about the journal here.
Javier Ricardo Mejia Sarmiento
Presentations, workshops and exhibitions about design and innovation at over 50 locations around the world
/// SPEAKER (more information about my presentations here: http://jrms.pktweb.com/?cat=54)
/// WORKSHOP FACILITATOR (more information about my workshops here: http://jrms.pktweb.com/?cat=36)
/// EXHIBITIONS AND EVENTS (more information about events and exhibitions of my work here: http://jrms.pktweb.com/?cat=49)
Colombia has been transformed into the third country with the best business environment in L.A.; however, investment in Research, Development, and Innovation is only 0,2% of the Gross Domestic Product. Taking into account that 98% of the Colombian enterprises are Small and Medium-sized Enterprises (SMEs), from which 5% invest only 2% of its annual budget in design, the National Industrial Design Program (MinCIT) saw the need to develop the Integral Design Tutoring Model. The model makes a bet for empathy and emotional intimacy as tools to transfer the necessary knowledge so that the local businessperson develops an innovation culture based on design thinking. To test the model, the Integral Design Tutoring Project was developed as a pilot. This four months project allowed an interdisciplinary team, conducted by designers, to accompany twenty SMEs. Through a process developed in three stages it was possible to prove that, through empathy and emotional intimacy, one can achieve knowledge transfer to business people and their organizations in an effective, efficient and fruitful way. This knowledge transfer allows the enterprise to develop human-centered design processes in a systematic, independent and autonomous way.
Gracias a una breve entrevista los miembros del panel de discusión tuvimos la posibilidad de hablar de la importancia estratégica del diseño industrial en nuestro país. Se habló del diseño y el sector productivo, del diseño y la sociedad y de los múltiples espacios de participación de este disciplina en el desarrollo de nuestro país.
Para oír el programa pueden ir al link: las cosas que pasan