Monthly Archives: February 2009
Case Study 1: From A to green a future vision of coachworks
“The connection between Combigroep’s brand image and brand identity through a product”
Facts
Client: COMBIGROEP CARROSSERIEËN
Design & Engineering: Rodrigues Santos A., Vrijling B., Mejia J.R. (Strategic design & team leader), Güiza Caicedo D., van Houten M., and Heru Prabowo S.
Project date & place: 2008 – 2009 The Netherlands.
Overview
The project engages sustainability and innovation in an effort to provide a significant step-up on the connection between Combigroep’s brand image and brand identity through a product. The team intended to make a creative exercise by projecting a future vision that finally inspired a realistic and influential product – an environmentally friendly and versatile coachwork.
