Monthly Archives: July 2009
Context mapping (part 5): the shaving experience of men
As a design researcher at PeopleCare Inc (a fictitious company), a consultancy that was hired by the company Body World to do a context-mapping study. Body World inc., a manufacturer of household goods, wants to develop a human-centered innovative concept for body care products. Body World’s purpose with the study is to get to know their future users more clearly, and to generate directions, ideas and concepts for new products and/or services.
