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Copias o coincidencias… pueden ser motivo de orgullo :)
Parte del quehacer del diseñador es el ejercicio de creación, en algunos casos el atajo fácil es el de la copia o quizás la coincidencia… claro está, muchos la defienden como un ejercicio inicial de innovación…
Hace pocos días encontré este “tandem” de sillas en una cafetería del terminal de transportes de la ciudad de Cali y por alguna cosa extraña recordé un proyecto que forma parte de mi portafolio y que realizamos hace mucho en la compañía Kassani S.A.
Júzguenlo ustedes mismos… debo admitir que los colores me gustan…
Diseño Kassani
Case Study 3: Mobility in megacities
“Mobility at the “first and last mile” of the Intermodal Passenger Transport in a European Megacity”.
ITO (Integral • Transport • O emissions)
Facts
Client: Motio Development (Internal Project)
Design & Engineering: Mejia J.R. (Industrial-strategic design & Project Leader), Aguilar M. (Technical Development & Human Factors) and Steketee A. (Engineering).
Project date & place: 2009 The Netherlands.
Case Study 2: Hybrid Autorickshaw
“Mobility in the Base of the Pyramid”.
Facts
Client: ENVIU (Project leader) & Sponsors: TUDelft, ING, and STuD.
Design & Engineering: Datta P. (Team leader), Peters V. (Technical Leader), Mejia J.R. (Strategic design & Business leader), Kuday M. (Financial Manager), Ouwehand P. (Technical Development), Fransman J. (Technical Development), Patil S. (Technical Development), and Sable S. (Technical Development).
Support team: Vastbinder B. & Blom E. (DCE Delft Centre for Entrepreneurship)
Project date & place: 2008 – 2009 The Netherlands & India.
Case study 4: Twingo 2015 a community car concept
Client: Renault (Academic Project)
Design & Engineering team: Mejia J.R. (Strategic/Industrial design), & Kooistra M. (Industrial/Engineering design)
Project date & place: 2007 The Netherlands.
Key words: Mobility, Car design, Strategic Design, New Product Development.
Methods used: Vision in Product design, Future scenarios, Personas, Product deconstruction, Brainstorming, and Interaction design.
Case Study 1: From A to green a future vision of coachworks
“The connection between Combigroep’s brand image and brand identity through a product”
Facts
Client: COMBIGROEP CARROSSERIEËN
Design & Engineering: Rodrigues Santos A., Vrijling B., Mejia J.R. (Strategic design & team leader), Güiza Caicedo D., van Houten M., and Heru Prabowo S.
Project date & place: 2008 – 2009 The Netherlands.
Overview
The project engages sustainability and innovation in an effort to provide a significant step-up on the connection between Combigroep’s brand image and brand identity through a product. The team intended to make a creative exercise by projecting a future vision that finally inspired a realistic and influential product – an environmentally friendly and versatile coachwork.
