Monthly Archives: May 2009
Business mapping (part 1): Competitor analysis
In the following graph four different levels of competition are displayed, with a decrease between high impact in the first level and lower impact in the fourth level. It is an example of competitor analysis on the project: From A to green a future vision of coachworks
Context mapping (part 1): Observation
EmoPix (Susa group ®)
Thanks to a graduation project called “Developing a Tool to Assess Emotions Elicited by Services” by David Güiza Caicedo (TUDelft 2009) was possible used a handheld with an EmoPix (Güiza Caicedo, 2009) tool to ask three participants about their impressions and emotions related to public buses in The Netherlands.
By using a handheld device with a built-in camera, a user can take pictures of different places, situations or things and add an emotional tag to them via a button (either physical or display based) depicting one of the available emotions. This way, the user can identify the stimuli by simply taking a photograph of them. In the end of the journey, the device was collected and the pictures were used to generate different sorts of visual collages, such as clustering them by location or by emotion, or building an emotional storyboard of the user’s experience throughout the time of his trip.
Creative session (part 2): Future faculty workshop
After the fire in the Architectural building (TUDelft 2008) the association of students Stylos[1] arranged two activities in order to progress in the International competition to design the new building of the faculty. The starting point was the kickoff of the competition at Delft, including creative sessions to create the basic concept for the competition. After that the association arranged the international creative session in the 11 Mostra Internazionale di Architettura, La Biennale di Venezia at Venice, Italy.
International creative session in the 11 Mostra Internazionale di Architettura.
Name: Concept for the new Faculty of Architecture TUDelft.
Date: 11/09/2008 till 13/09/2008.
Duration: 3 days.
Place: 11 Mostra Internazionale di Architettura, La Biennale di Venezia at Venice, Italy.
Leader (facilitator): Ricardo Mejia S.
Client: Academic Stylos / Faculty of Architecture TUDelft.
Problem owner: Faculty of Architecture TUDelft.
Participants: not available.
Consultancy (part 1): Ergo-ecology and other technicalities…
This project is an interesting example of cooperation between the University and industries in Latin America. The research project was conducted in the Industrial Design Department at the Pontificia Universidad Javeriana in Bogota Colombia. The concept of Ergoecology (G.García, P.Romero, & M.H.Saravia, 1997) was developed as a proposal to integrate evaluation and intervention processes generally used in ergonomics and environmental management systems. Ergoecology, as scientific and technological discipline, looks forward ”-from a systemic focus-, to take care of studying the human being and its relationships with the environment -through its activities (work)- to establish, analyze, reduce, prevent, control and rectify the impacts (positives and negatives) that derive from such a relationship”.
